ESPN Videogames Runs the Campus Hardwood - Announcing ESPN College Hoops

First Team All-American and College Player of The Year T.J. Ford to be spokesperson and cover athlete for ESPN College Hoops

SAN RAFAEL, CA - (October 20, 2003) - ESPN Videogames announced today that T.J. Ford, Naismith and Wooden Award winner from the University of Texas, will be the spokesperson and cover athlete for the upcoming ESPN Videogames college basketball title, ESPN College Hoops. Chosen in the first round of the 2003 NBA Draft by the Milwaukee Bucks, T.J. Ford's leadership, hard-working nature, and winning attitude made him a natural selection to represent ESPN Videogames entry into college basketball. ESPN College Hoops delivers all the high drama, miraculous buzzer-beaters, tear-soaked heartaches and proud pageantry of "The Big Dance" with this new release. ESPN Videogames titles are produced by Visual Concepts - Sega's sports studio.

"Tradition, pride and emotion are the staples of college basketball," says Greg Thomas, president of ESPN Videogames. "College players compete against rivals for the honor of their school. ESPN College Hoops faithfully recreates the high-spirited atmosphere of college basketball and maintains the high quality of gameplay, graphics and presentation that gamers have come to expect from all ESPN Videogames titles."

Added Rick Alessandri, senior vice president and general manager, ESPN Enterprises, "College basketball is one of the most exciting seasons for fans and ESPN, and this game will bring fans in as part of the action for a great video game experience."

To further enhance the emotional environment of college basketball, ESPN College Hoops is proud to feature the high-profile ESPN talent of Mike Patrick and Jay Bilas. Together, the enthusiastic play-by-play of Mike Patrick supported by the veteran analysis of Jay Bilas guarantees the most insightful and entertaining commentary in any college basketball game.

With a host of new gameplay additions -- including enhanced IsoMotion(tm), comical cutscenes, and year-round recruiting -- ESPN College Hoops promises to deliver the most engrossing and emotion-filled college basketball experience. Developed by Kush Games Inc., ESPN College Hoops is scheduled for release on Microsoft Xbox® and PlayStation(tm) 2 consoles in November 2003.

About Visual Concepts Entertainment
Visual Concepts Entertainment is the maker of the critically acclaimed 2K series of sports games. The company is responsible for the full development and marketing for all ESPN Videogames titles and is committed to delivering the best, fully integrated sports gaming experience for all consumers. Visual Concepts Entertainment is wholly owned by Japan-based SEGA Corporation.

About ESPN
ESPN, Inc., The Worldwide Leader in Sports, is a multinational, multimedia sports entertainment company featuring the broadest portfolio of multimedia assets in sports marketing with over 40 business entities.  The company is comprised of seven domestic television networks (ESPN, ESPN2, ESPN Classic, ESPNEWS, ESPN Deportes (launching the end of 2003), ESPN Now, ESPN Today), ESPN HD (a high-definition simulcast service of ESPN), ESPN Regional Television, ESPN International (25 international networks and syndication), ESPN Radio, ESPN.com, ESPN The Magazine, SportsTicker, ESPN Enterprises, ESPN Zones (sports-themed restaurants), and other growing new businesses including ESPN Broadband, ESPN Wireless, ESPN Video-on-Demand and ESPN Interactive.  Based in Bristol, Ct., ESPN is 80 percent owned by ABC, Inc, which is an indirect subsidiary of The Walt Disney Company.  The Hearst Corporation holds a 20 percent interest in ESPN.

"PlayStation" and the "PS" Family logo are registered trademarks of Sony Computer Entertainment Inc. Xbox is a registered trademark of Microsoft Corporation in the United States and/or other countries. ESPN is a registered trademark of ESPN, Inc. All other trademarks are the property of their respective owners.

About Sony Computer Entertainment America
Recognized as the undisputed industry leader, Sony Computer Entertainment America markets the PlayStation® game console and develops, publishes, markets and distributes software for the PlayStation game console and the PlayStation®2 computer entertainment system for the North American market. Based in Foster City, Calif., Sony Computer Entertainment America serves as headquarters for all North American operations and is a wholly-owned subsidiary of Sony Computer Entertainment Inc.