News

BAM! COMMENCES SHIPPING WALLACE & GROMIT™ IN PROJECT ZOO TO NORTH AMERICAN AND EUROPEAN RETAILERS

For The First Time Ever The Award-Winning British Duo Make Their Way Onto PlayStation®2, Xbox™ and Nintendo GameCube™

San Jose, Calif. (October 08, 2003) - BAM! Entertainment® (NASDAQ: BFUN) announced today that it has commenced shipping of Wallace & Gromit in Project Zoo for PlayStation 2; and the Xbox and Nintendo's GameCube to follow next week. Created by Aardman, the popular clay characters Wallace & Gromit have starred in several half-hour films that have won more than 45 international awards including two Oscars®. Wallace & Gromit in Project Zoo was developed by U.K.-based Frontier Developments, who have added a superb visual dimension to compliment Aardman's much loved duo.

"From the moment we announced that we were bringing Wallace & Gromit to gaming consoles, we've received nothing but excitement and anticipation from the press, consumers and retailers," said Ray Musci, Chief Executive Officer of BAM! Entertainment. "We continue to reaffirm our commitment in delivering quality titles for the entire family this holiday season while bringing a new vision to this popular brand."

"BAM! and Frontier Developments have truly captured the unique charm of the Wallace & Gromit films," said Sean Clarke, Vice President of Consumer Products at Aardman. "The game showcases the charisma of both original and new characters, which is complemented by the humor and magnetism we've come to associate with Wallace & Gromit."

Wallace & Gromit in Project Zoo has already received praise and high review scores from gaming press. PSM says of the game "…A near-perfect platformer starring clay characters with real heart…" and PSE2 gives the game an Editor's Choice Gold Award saying, "Creative missions, beautiful animation, and rip-roaring British humor combine in one of the better TV adaptations of the year …".

Wallace & Gromit in Project Zoo is an action-adventure game where the player is on a mission to liberate the zoo from the evil clutches of the maniacal penguin, Feathers McGraw. Gamers will play as the non-speaking yet charismatic dog, Gromit. With Wallace in tow, building ingenious contraptions, Gromit will navigate six diverse and lush levels completing 24 missions and 12 mini-arcade games as he rescues baby zoo animals, solves puzzles and attempts to defeat Feathers the Penguin at his evil game.

The Wallace & Gromit films have been dubbed into more than 20 languages with U.S. and U.K. video sales reaching over 10 million units. Aardman recently released Cracking Contraptions, a series of ten Wallace & Gromit films and is set to begin production with DreamWorks on the first feature-length Wallace & Gromit movie slated for release in 2005.

For more information on Wallace & Gromit in Project Zoo or any of BAM! Entertainment's video games, please visit www.bam4fun.com .

About Aardman Aardman is a privately owned character creation house founded 1972 by David Sproxton and Peter Lord. Nick Park joined Aardman in 1986 and is now a Director of the company. Integrity and innovation are at the heart of Aardman's work. Rejecting experiment for its own sake, Aardman thrives on the excitement of new discoveries in the creation of animated film. Aardman specializes in: animated shorts and series, animated feature films, commercial productions, and merchandising and licensing. Aardman's website is www.aardman.com .

About Frontier Developments Frontier Developments is based in Cambridge, UK, and is one of the games industry's leading independent developers, having built upon the work of founder David Braben. Frontier licenses games via a number of top publishers and is currently developing for PS2, GameCube, Xbox and PC. The company has a proven reputation for original game design and commercial success, and aims to revolutionize perceptions of what gaming is all about by using innovative technical and artistic approaches on all leading-edge gaming platforms. More information on Frontier can be found at www.frontier.co.uk .

About BAM! Entertainment, Inc. Founded in 1999 and based in San Jose, California, BAM! Entertainment, Inc. is a developer, publisher and marketer of interactive entertainment software worldwide. The company develops, obtains, or licenses properties from a wide variety of sources, including global entertainment and media companies, and publishes software for video game systems, wireless devices, and personal computers. The company's common stock is publicly traded on NASDAQ under the symbol BFUN. More information about BAM! and its products can be found at the company's web site located at www.bam4fun.com.

This release contains statements that are "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. These statements are based on current estimates and projections about BAM! Entertainment's business, which are derived in part on assumptions of its management, and are not guarantees of BAM! Entertainment's future performance, as such performance is difficult to predict. Therefore, actual outcomes and results may differ materially from what is expressed or forecasted in such forward-looking statements due to numerous factors. Such factors include, but are not limited to, those described in BAM! Entertainment's Annual Report on Form 10-K for the year ended June 30, 2003, which is filed with the U.S. Securities and Exchange Commission. Readers of this release are referred to this filing. BAM! Entertainment does not intend to update any of these forward-looking statements after the date of this release.

BAM! Entertainment, BAM! and BAM!4 are trademarks of BAM! Entertainment, Inc. PlayStation is a registered trademark of Sony Computer Entertainment Inc. Xbox is a trademark of Microsoft Corporation. Nintendo GameCube is a trademark of Nintendo of America, Inc. Nintendo and Game Boy Advance are trademarks of Nintendo. All other trademarks are the property of their respective owners.