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HULK DVD TO FEATURE GAME PLAY FROM VIVENDI UNIVERSAL GAMES' THE HULK FOR XBOX

Unique Convergence of Home Video and Game Industry Showcased on First Ever Hybrid Xbox/DVD Movie Disc

LOS ANGELES, CA, (September 9, 2003) -  Vivendi Universal Games today announced that Universal Studios' Home Video's  upcoming DVD release of The Hulk will include game play from Vivendi Universal Games' The Hulk for the Xbox® Video Game System from Microsoft.   This added value marks a milestone for the Home Video industry by allowing fans for the first time to experience both the film and related video game from the same DVD medium. The Hulk Xbox demo will be available on the action adventure DVD from Universal Studios Home Video on October 28, 2003.

"Vivendi Universal Games is pleased to partner with Microsoft to be part of this first-time integration of an Xbox demo on a DVD," said Luc Vanhal, President and COO of VU Games, North America. "With this advanced technology we will be able to continue to provide the ultimate action Super Hero experience to fans everywhere."

"Vivendi Universal excels in movie-to-game content integration, making The Hulk DVD release a natural medium for Microsoft to unveil this exciting new technology," said Ed Fries, vice president of game content at Microsoft. "The Hulk game demo is perfect for consumers of the DVD, allowing Xbox owners to interact with their favorite hero in an original adventure."

The demo provides one playable level for Xbox which showcases the title's fully interactive environments and the awesome power of the Hulk.  Picking up a year after the events of the film, the game follows the plight of troubled scientist Bruce Banner and his enraged alter ego, Hulk, as they battle against the terrifying forces of the Leader - a villain intent on using the Hulk's gamma energy to unleash a relentless army of gamma creatures on the world.  Players can master two types of game play as either Bruce Banner or The Hulk as they battle lead characters from the film, familiar enemies from the Marvel Universe(tm) or new villains created specifically for the game.  

For more information, visit the official home of The Hulk videogame at www.hulkgames.com and be sure to download the PC demo. The Hulk is available now for PlayStation 2, Xbox, Nintendo GameCube and PC for a suggested retail price of $49.99 with an ESRB "Teen" rating.

About the DVD
The Hulk DVD delivers breakthrough special features, in keeping with the movie's astounding, never-before-seen technology. Still frames pieced together create a comic book feel to the live action as frames fill the screen and come to life when selected. 

Centering on one of Marvel Comics' most powerful characters, The Hulk is brought to thrilling life via groundbreaking 3-D animation from visual effects powerhouse Industrial Light & Magic and the formidable talents of Oscar ®-winning director Ang Lee (Crouching Tiger, Hidden Dragon), and stars Eric Bana, Jennifer Connelly, Sam Elliott, Josh Lucas, and Nick Nolte.  The 2-disc special edition DVD release is priced at $26.98 suggested retail ($19.95 MAP) and the VHS sells for $22.98 SRP ($14.95 MAP).  The pre-order close date is September 9, 2003 for the DVD and September 23, 2003 for the VHS.

Universal Studios Home Video is a part of Universal Pictures (www.universalstudios.com), a part of Universal Studios which is a part of CANAL+, the TV and Film division of Vivendi Universal, a new global leader in media and communications. 

About Marvel Enterprises, Inc.
Marvel Enterprises, Inc. is a leading global character-based entertainment company that has developed and owns a library of more than 4,700 characters which have entertained generations around the world for over 60 years.  Marvel's operations are focused in entertainment and consumer product licensing and comic book publishing.  Marvel Studios supports the development of feature films, DVD/video products and TV series.  Marvel's creative team also supports the creation of video games and toy lines based on its characters as well as for a broad and growing range of consumer products and services including apparel, collectibles, foods and promotions.  Marvel's comic book division is a leading publisher in the global marketplace while also serving as an invaluable source of intellectual property.  Marvel's Toy Biz division is a recognized creative force and leader in toy design, sales and marketing, developing and overseeing both licensee and in-house toy lines.  For additional information visit www.marvel.com.

About Xbox
Xbox (http://www.xbox.com/) is Microsoft's future-generation video game system that delivers the most powerful games experiences ever. Xbox empowers game artists by giving them the technology to fulfill their creative visions as never before, creating games that blur the lines between fantasy and reality. Xbox is now available in the continents of North America, Europe, Asia and Australia. 

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Xbox is a trademark of Microsoft Corporation in the United States and/or other countries.
"THE HULK" interactive game © 2003 Universal Interactive, Inc. Marvel, THE INCREDIBLE HULK and All Related Comic Book Characters: TM & © 2003 Marvel Characters, Inc. All Rights Reserved. www.marvel.com. "THE HULK" movie © 2003 Universal Studios. All rights reserved. Published and distributed by Universal Interactive, Inc.  Vivendi Universal Games and the Vivendi Universal Games logo are trademarks of Vivendi Universal Games, Inc. 
Super Hero(es) is a co-owned registered trademark.


 



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