2K SPORTS ANNOUNCES SPECIAL CANADIAN AND EUROPEAN PACKAGING FOR NHL 2K6

Toronto Maple Leafs' Mats Sundin Named Cover Athlete

NEW YORK, NY - August 17, 2005 - 2K Sports, a publishing label of Take-Two Interactive Software, Inc. (Nasdaq: TTWO), announced today that the specially-designed Canadian and European packaging for NHL 2K6 will feature Toronto Maple Leafs' All-Star center, Mats Sundin as the cover athlete. Releasing in early fall 2005, NHL 2K6 is the latest in the #1 rated and #1 selling NHL video game series**, introducing a bevy of new features and enhancements and creating the ultimate NHL simulation experience for puck fans.

"Canadian and European hockey fans are known for their unrivaled passion for the sport," stated Erik Whiteford, vice president of marketing for 2K Sports. "One of the ways we are embracing this enthusiasm is by creating custom packaging for Canada and Europe, featuring Mats Sundin, captain of the Toronto Maple Leafs and the Swedish Olympic hockey team."

An eight-time NHL All-Star player, Sundin joins American NHL 2K6 cover athlete Dallas Stars' Marty Turco as official spokesperson for NHL 2K6. Highly regarded as an NHL leader in scoring and an international hockey icon, Sundin has been honored as one of the Toronto Maple Leafs' "All-time Greats," and has been selected as team captain for the Leafs, and the Swedish Olympic and World All-Star hockey teams.

"It's an honor to be chosen to represent the best hockey game in the world," stated Mats Sundin. "Hockey fans are looking for the most authentic experience and NHL 2K6 delivers it."

Hockey fans will be further immersed in the authenticity and excitement of NHL 2K6, with the video game debut of announcer Bob Cole and game analyst Harry Neale providing in-game commentary.

NHL 2K6 will be available in early fall 2005 for PlayStation(r)2 computer entertainment system, Xbox(r) video game and entertainment system from Microsoft, and the Xbox 360(tm) video game and entertainment system from Microsoft.

For more information, log onto http://www.2ksports.com 

**According to GameRankings.com average scores of 2003-2005 hockey video games and based on NHL 2K5 sales in 2004-2005 from NPD Funworld(r).

All trademarks and copyrights contained herein are the property of their respective holders.

Xbox, Xbox 360, and Xbox Live are either registered trademarks or trademarks of Microsoft Corporation in the United States and/or other countries.

NHL and the NHL Shield are registered trademarks of the National Hockey League. All NHL logos and marks and team logos and marks depicted herein are the property of the NHL and the respective teams and may not be reproduced without the prior written consent of NHL Enterprises, L.P. (c) 2005. All rights reserved. (c) NHLPA. NHL 2K6 is an Officially Licensed Product of the NHLPA. NHLPA, National Hockey League Players' Association and the NHLPA logo are trademarks of the NHLPA and are used under license by Take-Two Interactive Software, Inc.

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