Acclaim Signs Exclusive Deal With DC Comis to Bring 100 Bullets to Next-Gen Gaming Systems

Award-Winning Pulp Noir Comic Universe Filled with Gritty Characters, Deadly Gun-Play and Moral Decisions

GLEN COVE, NY, June 11, 2003 - Bringing the cold, hard steel action of one of today's most popular comic book series to the next-generation gaming systems, Acclaim Entertainment, Inc. (NASDAQ.SC: AKLM), today announced that it has signed an exclusive agreement with DC Comics for the interactive publishing rights to 100 Bullets. An award-wining pulp noir comic, 100 Bullets was created by Brian Azzarello and Eduardo Risso, and chronicles the dark, moral-testing exploits of Agent Graves, a rogue member of a secret organization, who provides people with the opportunity of a lifetime - an attaché case containing the proof, the gun, and the carte blanche immunity to exact revenge on a person who's done them an irrevocable wrong.

"The 100 Bullets universe possesses all of the key elements that comprise what consumers are looking for in today's games - great characters, deep storytelling and edge-of-your-seat action," said Marc Metis, Senior Vice President of Brand Management for Acclaim. "In keeping with its comic book origin, we will challenge players to 'think before they shoot' and allow them to explore the moral implications of their actions."

"We're exited to bring the first of VERTIGO's preeminent titles to the video game consoles," said John Nee, DC Comics, Vice President - Business Development. "This will redefine what a comic book game can be."

About 100 Bullets
Part hard-boiled crime story, part paranoid espionage thriller, 100 Bullets follows what happens when people from all walks of life meet Agent Graves, a mysterious figure who offers his "clients" the opportunity of a lifetime: an attaché case containing the proof, the gun, and the carte blanche immunity to exact revenge on a person who's done them an irrevocable wrong. But who is Agent Graves? An emissary from an unknown government bureau? A rich man getting his kicks from granting people a personal justice where the judicial system has failed? Or is there something more sinister at work, a hidden framework that links his clients' personal dramas in a twisted game of shadowy conspiracies?

Written by Brian Azzarello with art by Eduardo Risso, the ongoing monthly comic book series 100 Bullets and its five graphic novels are published by the VERTIGO imprint of DC Comics. The series has won numerous comic book industry awards, including: Harvey Awards for Best Writer, Best Artist, and Best Continuing Series; and Eisner Awards for Best Continuing Series, Best Penciller, and Best Cover Artist. Gear Magazine called 100 Bullets "the latest comic sensation," while Entertainment Weekly gave the series an A-, stating it's a "revenge fantasy turned into a hard boiled comic book."

100 Bullets will be available in 2004 across the next-generation systems at suggested retail prices to be determined. For more information on this game, please visit http://www.acclaim.com.

About Acclaim Entertainment
Based in Glen Cove, N.Y., Acclaim Entertainment, Inc., is a worldwide developer, publisher and mass marketer of software for use with interactive entertainment game consoles including those manufactured by Nintendo, Sony Computer Entertainment and Microsoft Corporation as well as personal computer hardware systems. Acclaim owns and operates five studios located in the United States and the United Kingdom, and publishes and distributes its software through its subsidiaries in North America, the United Kingdom, Australia, Germany, France and Spain. The Company uses regional distributors worldwide. Acclaim also distributes entertainment software for other publishers worldwide, publishes software gaming strategy guides and issues "special edition" comic magazines periodically. Acclaim's corporate headquarters are in Glen Cove, New York and Acclaim's common stock is publicly traded on NASDAQ.SC under the symbol AKLM. For more information please visit our website at http://www.acclaim.com/.

About DC Comics
DC Comics, a Warner Bros. Entertainment Company, is the largest English-language publisher of comics in the world and home to such iconic characters as Superman, Batman, Wonder Woman and the Sandman. These DC superheroes and others have starred in comic books, movies, television series (both animated and live-action) and cyberspace, thrilling audiences of all ages for generations. DC Comics' Web site is located at www.dccomics.com.
 

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