News

MAJESCO KICKS-OFF MILLION DOLLAR PROMOTION WITH XBOX LIVE FOR AWARD-WINNING ‘ADVENT RISING’ VIDEO GAME
 

‘Race to Save Humanity’ Million Dollar Play-and-Win Contest Begins Tomorrow at 8pm EST/5pm PST

 

EDISON, N.J., June 8, 2005 – Gamers now have one million more reasons to play the sci-fi action video game, Advent Rising, as Majesco Entertainment Company (NASDAQ: COOL), an innovative provider of digital entertainment products and content, launches its “Race to Save Humanity” million dollar play-and-win contest tomorrow at 8pm EST/5pm PST exclusively on Xbox™ Live.

 

Made possible through Xbox™ Live, the contest offers eligible consumers who find hidden ‘A’ icons within the game, the ability to win hundreds of weekly prizes and one grand prize of $1,000,000.  The contest applies to the first 500,000 Xbox copies of Advent Rising and consumers shouldn’t wait as many retail outlets are sold out of the game.

 

Leading video game consumer magazine, GamePro, gave Advent Rising a 4.5 out of 5, earning the magazine’s coveted “Editor’s Choice” award.  GamePro said, “This game makes you believe all the lip-service rhetoric about video games maturing into a genuine art form, because it puts its effort where its mouth is.”

 

“Initial consumer response and buzz surrounding Advent Rising has been impressive and we expect it to continue as we roll out our extensive marketing and promotional campaigns,” said Ken Gold, vice president of Marketing for Majesco.  “We are excited to team with Microsoft on such an innovative promotion in which we watch gamers compete to become a millionaire and win tons of other great prizes via Xbox Live.”

 

 

$1,000,000 – And How to Get It

The contest commences tomorrow and is limited to the first 500,000 copies of the game sold.  Consumers who purchase specially marked packages of Advent Rising will receive a free, two-month subscription to Xbox Live to participate in the contest, or they may use their existing account.  Then, once a week for six weeks, an “Easter egg” in the form of the letter ‘A’ will be downloaded via Xbox Live and hidden within a level of the game.  Majesco will publish clues on the contest website and distribute to the media as to which level the icon resides in and then the race is on. [Note: week #1 clue listed below]

 

Once the egg is found, consumers will be given a code and prompted to log into the contest website using their Xbox Live Gamer Tag.  The first person to do so is that week’s winner.  The contest is open only to US and Canadian residents (void in MD, VT and in Quebec) who are 13 years or older.  The contest ends August 15, 2005.  Complete contest rules can be found online at www.adventtrilogy.com/contest.

 

Hundreds of Weekly Prizes

Over the course of six weeks, players can also compete for cash and prizes, with one Grand Prize winner receiving a $1,000,000 annuity, payable in twenty equal installments of $50,000 each.  Hundreds of great prizes include:

  • Six weeks of cash prizes totaling $10k, $20k, $30k, $40k, $50k, and in the final week, the Grand Prize of $1,000,000;

  • 12-month Xbox Live subscription cards from Microsoft;

  • SoBe refrigerator and a one-year supply of SoBe drinks;

  • SoBe guitars, golf bags, MP3 players, and more;

  • Advent Rising strategy guides from Brady Games;

  • Officially licensed Xbox controllers from Radica.

 

Developed by GlyphX Games, Advent Rising is available now for the Xbox® video game system from Microsoft and for PC later this year.  For more information on Advent Rising, visit www.adventtrilogy.com.

 

About Majesco

Headquartered in Edison, NJ, Majesco Entertainment Company (NASDAQ: COOL) is an innovative provider of digital entertainment products and content.  The Company’s three product lines include Games, which includes the recently released Advent Rising, and highly anticipated titles such as JAWS™ Unleashed and Aeon Flux; Videos, which highlights the Company’s platform-independent video compression technology; and Gadgets, which includes innovative digital entertainment products like Frogger® TV Arcade.  More information about the Company can be found online at www.majescoentertainment.com. 

 

About Xbox

Xbox (http://www.xbox.com) is the video game system from Microsoft that brings people together for the most exhilarating game and entertainment experiences.  Xbox delivers an expansive collection of breakthrough games, powerful hardware and the unified Xbox Live online service.  The tag line, “It’s good to play together,” captures the spirit of Xbox as the social hub of the new digital entertainment lifestyle.  Xbox is now available in North America, Asia, Europe and Australia.

 

About Xbox Live

A new frontier in imagination and extraordinary interaction, Xbox Live offers rich online gameplay.  The world’s only unified global online console games service, Xbox Live is continuously innovating to provide members with unparalleled experiences.  This unique service unites gamers together in a dynamic community where they can experience the best online games, exclusive programming and continuous downloadable content.  Xbox Live launched in the United States in November 2002 and is available in 24 countries.  Please visit http://www.xbox.com/live for more information.

 

Xbox is a registered trademark of Microsoft Corporation in the United States and/or other countries.



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