News

ACTIVISION SIGNS TOP URBAN ATHLETES FROM AND 1 MIX TAPES(tm) AND NIKE'S FREESTYLE COMMERCIAL SERIES TO STREET HOOPS(tm)

Santa Monica, CA - May 9, 2002 - The most famous monikers in street basketball --Half Man Half Amazing, Hot Sauce, Speedy Williams, The Future, Booger Smith, Main Event, AO and Headache - are taking their signature moves from the playground to the PlayStation®2 computer entertainment system and the Xbox(tm) video game system from Microsoft in Activision, Inc.'s (Nasdaq: ATVI) Street Hoops(tm).  The players, who have gained fame through their appearances in the popular AND 1 Mix Tapes(tm) and Nike's Freestyle commercials, will showcase their skills in this gritty street-style basketball game slated for release this summer.

Street Hoops encompasses the look, speed, energy and attitude of park/playground blacktop competition.  The game allows players to compete in a nationwide tournament representing their hometown on the most notorious street courts in 9 U.S. cites, as well as four fantasy courts that can be unlocked during gameplay.

Realism is the rule, allowing players to bet cash on competitions, buy authentic real-world gear including Sean John, Ecko Unlimited, Southpole, Pure Playaz, AND 1 and more with their earnings, talk trash, shout and push other players around, if need be.  The game features multiple modes of play including World Tournament, King of the Court, and multiplayer Full Court and Half-court games.  Additionally, a large variety of real freestyle basketball moves, dunking with style and a top hip-hop music soundtrack lend to the game's authenticity.

Renowned developer Black Ops Entertainment has been recruited to bring a realistic style of play and original player moves to the game.  The Santa Monica-based developer is best known for its award-winning, top-selling traditional sports titles including Knockout Kings and the March Madness series.

Headquartered in Santa Monica, California, Activision, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products.  Founded in 1979, Activision posted revenues of $620 million for the fiscal year ended March 31, 2001.

Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Japan, Australia, and the Netherlands.  More information about Activision and its products can be found on the company's World Wide Web site, which is located at www.activision.com.

The statements contained in this release that are not historical facts are "forward-looking statements."  The Company cautions readers of this press release that a number of important factors could cause Activision's actual future results to differ materially from those expressed in any such forward-looking statements.  These important factors, and other factors that could affect Activision, are described in Activision's Annual Report on Form 10-K for the fiscal year ended March 31, 2001, which was filed with the United States Securities and Exchange Commission.  Readers of this press release are referred to such filings.

Xbox is a trademark of Microsoft Corporation in the United States and/or other countries.

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Street Hoops (PS2)
Street Hoops (XB)