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ESPN Videogames Secures Celebrity Partnerships for Unique Relationship with 2005 Product Line

Details to be announced at exclusive event and on ESPN's Cold Pizza

SAN RAFAEL, CA (May 5, 2004) - ESPN Videogames is excited to announce a unique celebrity relationship to be tied into their 2005 sports titles, starting with the release of ESPN NFL 2005 this Fall.   More details about ESPN Videogames' latest venture and celebrity names will be released on May 11 at an exclusive E3 2004 event.  Celebrities from the event will be on featured ESPN's popular morning show Cold Pizza during the week of May 10.  Regarded as the pioneer in the sports video game industry, ESPN Videogames once again delves into unchartered territory with this new relationship. 

ESPN Videogames has chosen a select few celebrities that are eager to work in the promotion of the ESPN Videogames brand as well as having active participation with the ESPN Videogames titles and the evolution of the franchise.

"We're really thrilled about these new relationships and the opportunities they create," states Steve Raab, senior vice president of marketing, ESPN Videogames.  "We have some great celebrities attached and ESPN Videogames is looking forward to embarking on this project that merges pop culture with great games."

Available for both Playstation(R)2 computer entertainment system and the Xbox(R) videogame system from Microsoft, ESPN Videogames titles are produced by Visual Concepts - SEGA's sports studio. 

For more information, log on to http://www.espnvideogames.com.

About Visual Concepts Entertainment
Visual Concepts Entertainment is the maker of the critically acclaimed 2K series of sports games. The company is responsible for the full development and marketing for all ESPN Videogames titles and is committed to delivering the best, fully integrated sports gaming experience for all consumers. Visual Concepts Entertainment is wholly owned by Japan-based SEGA Corporation.

About ESPN
ESPN, Inc., The Worldwide Leader in Sports, is a multinational, multimedia sports entertainment company featuring the broadest portfolio of multimedia assets in sports marketing with over 40 business entities.  The company is comprised of seven domestic television networks (ESPN, ESPN2, ESPN Classic, ESPNEWS, ESPN Deportes , ESPN Now, ESPN Today), ESPN HD (a high-definition simulcast service of ESPN), ESPN Regional Television, ESPN International (25 international networks and syndication), ESPN Radio, ESPN.com, ESPN The Magazine, SportsTicker, ESPN Enterprises, ESPN Zones (sports-themed restaurants), and other growing new businesses including ESPN Broadband, ESPN Wireless, ESPN Video-on-Demand and ESPN Interactive.  Based in Bristol, Ct., ESPN is 80 percent owned by ABC, Inc, which is an indirect subsidiary of The Walt Disney Company.  The Hearst Corporation holds a 20 percent interest in ESPN.

© 2004 NFL Properties LLC.  Team names and logos are trademarks of the teams indicated.  All other (NFL-related marks) are trademarks of the National Football League. Licensed product of PLAYERS INC. The PLAYERS INC logo is a registered trademark of the NFL players. www.nflplayers.com.  NFL Properties LLC. Team names and logos are trademarks of the teams indicated. All other NFL-related marks are trademarks of the National Football League. Officially Licensed product of PLAYERS INC. The PLAYERS INC logo is a registered trademark of the NFL players. www.nflplayers.com. 

"PlayStation" and the "PS" Family logo are registered trademarks of Sony Computer Entertainment Inc.  Xbox is a registered trademark of Microsoft Corporation in the United States and/or other countries. ESPN is a registered trademark of ESPN, Inc. All other trademarks are the property of their respective owners. 

About Sony Computer Entertainment America
Recognized as the undisputed industry leader, Sony Computer Entertainment America markets the PlayStation(R) game console and develops, publishes, markets and distributes software for the PlayStation game console and the PlayStation(R)2 computer entertainment system for the North American market. Based in Foster City, Calif., Sony Computer Entertainment America serves as headquarters for all North American operations and is a wholly-owned subsidiary of Sony Computer Entertainment Inc. 

About Xbox
Xbox (http://www.xbox.com/) is Microsoft's future-generation video game system that delivers the most powerful games experiences ever. Xbox empowers game artists by giving them the technology to fulfill their creative visions as never before, creating games that blur the lines between fantasy and reality. Xbox is now available in North America, Japan, Europe and Australia.

Xbox is a registered trademark of Microsoft Corporation in the United States and/or other countries.



For More Product Information
ESPN NFL 2K5 (PS2)
ESPN NFL 2K5 (XB)