News
MAJESCO ENTERTAINMENT
ANNOUNCES MILLION DOLLAR PROMOTION WITH XBOX
LIVE FOR ‘ADVENT RISING’
‘Race to Save Humanity’ Million Dollar Play and Win Contest Kicks Off June 9
Available For First 500,000 Copies of Xbox Version
EDISON, N.J., April 26, 2005 – Gamers now have one million more reasons to anticipate the May 31 launch of Advent Rising, as Majesco Entertainment Company (NASDAQ: COOL), an innovative provider of digital entertainment products and content, today revealed the details of its “Race to Save Humanity” million dollar play and win contest for its highly anticipated sci-fi action video game. The contest is available only on the Xbox® video game system from Microsoft.
Made possible only through Xbox™ Live, Majesco’s Advent Rising “Race to Save Humanity” contest kicks off on June 9 and offers eligible consumers who find hidden ‘A’ icons within the game a chance to win hundreds of weekly prizes and one grand prize of $1,000,000.
“A game of such epic proportions requires a promotion of equal stature and a million dollar play and win contest is certainly that,” said Ken Gold, vice president of Marketing for Majesco. “We are excited to team with Microsoft on such an innovative promotion in which we watch gamers compete to become a millionaire and win tons of other great prizes via Xbox Live.”
$1,000,000 – And How to Get It
The contest commences June 9, a week after the launch of Advent Rising and is limited to the first 500,000 copies of the game. Consumers who purchase specially marked packages of Advent Rising will receive a free, two-month subscription to Xbox Live. Then, once a week for six weeks, an “Easter egg” in the form of the letter ‘A’ will be downloaded via Xbox Live and hidden within a level of the game. Majesco will distribute clues as to which level the icon resides in and then the race is on.
Once the egg is found, consumers will be given a code and prompted to log into the contest website using their Xbox Live Gamer Tag. The first person to do so is that week’s winner. The contest is open only to US and Canadian residents (void in MD, VT and in Quebec) who are 13 years or older. The contest ends August 15. Complete contest rules can be found online at www.adventtrilogy.com beginning May 31.
Hundreds of Weekly Prizes
Over the course of six weeks, players can also compete for cash and prizes, with one Grand Prize winner receiving $1,000,000. Hundreds of great prizes include:
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Six weeks of cash prizes totaling $10k, $20k, $30k, $40k, $50k, and the Grand Prize of $1,000,000;
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12-month Xbox Live subscription cards from Microsoft;
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SoBe refrigerator and a one-year supply of SoBe drinks;
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SoBe guitars, golf bags, MP3 players, and more;
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Advent Rising strategy guides from Brady Games;
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Officially licensed Xbox controllers from Radica.
Developed by GlyphX Games,
Advent Rising is scheduled to ship
May 31 for the Xbox® video game system from Microsoft and for PC on
June 30. For more information on Advent
Rising, visit
www.adventtrilogy.com.
About Majesco
Headquartered in Edison, NJ, Majesco Entertainment Company (NASDAQ: COOL) is an innovative provider of digital entertainment products and content. The Company’s three main product lines include Games, which includes highly anticipated titles such as Advent Rising and Psychonauts; Videos, which highlights the Company’s platform-independent video compression technology; and Gadgets, which includes innovative digital entertainment products like Frogger TV Arcade. More information about the Company can be found online at www.majescogames.com .
About Xbox
Xbox (http://www.xbox.com) is the video game system from Microsoft that brings people together for the most exhilarating game and entertainment experiences. Xbox delivers an expansive collection of breakthrough games, powerful hardware and the unified Xbox Live online service. The tag line, “It’s good to play together,” captures the spirit of Xbox as the social hub of the new digital entertainment lifestyle. Xbox is now available in North America, Asia, Europe and Australia.
About Xbox Live
A new frontier in imagination and extraordinary interaction, Xbox Live offers rich online gameplay. The world’s only unified global online console games service, Xbox Live is continuously innovating to provide members with unparalleled experiences. This unique service unites gamers together in a dynamic community where they can experience the best online games, exclusive programming and continuous downloadable content. Xbox Live launched in the United States in November 2002 and is available in 24 countries. Please visit http://www.xbox.com/live for more information.
Xbox is a registered trademark of Microsoft Corporation in the United States and/or other countries.

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