ULTIMATE FIGHTING CHAMPIONSHIP ERUPTS AT TDK MEDIACTIVE

UFC: Tapout 2 to be Unleashed Upon Retailers in March

WESTLAKE VILLAGE, Calif. – January 30, 2003 – Make way for the world’s most challenging combat sport! TDK Mediactive, Inc. (OTC: BB TDKM), a global publisher of interactive entertainment software, announced today an exclusive long-term worldwide license to produce interactive games based upon Ultimate Fighting Championship® (UFC™), the world’s leading Mixed Martial Arts sports association. Under the new agreement, TDK Mediactive’s first title, UFC: Tapout 2™, is scheduled to explode nationwide onto store shelves in March, exclusively for the Xbox™ video game system from Microsoft.

“We are ecstatic to be associated with Ultimate Fighting Championship and Zuffa,” stated Vincent Bitetti, chief executive officer, TDK Mediactive. “The excitement, authenticity and rapid growth of Mixed Martial Arts, led by the UFC, lends itself perfectly to video gaming and the fresh and innovative gameplay we will provide.”

“UFC fan base demographics mirror that of the gaming industry’s bleeding edge consumers,” commented Michael Devine, TDK Mediactive executive vice president, sales and marketing. “They want to be pummeled by the hottest technology and pounded by great gameplay and realism. We provide all that and more, with superior mesh physiology, real-time shadow mapping and over 1,500 fighting moves and combinations.”

“We’ve seen the new Tapout 2 and can’t believe how great it looks,” said Dana White, president of Ultimate Fighting Championship. “The UFC games are as close as you can get to the actual sport without being there. We’re confident TDK has a great game plan to expand the UFC gaming universe and provide our fans with an amazing fight experience.”

As UFC: Tapout 2 nears completion, the press is already singing its praises…

“We gave the original UFC: Tapout an Editor’s Choice award and the sequel looks to have upped the ante in every major area.”
-- Official Xbox Magazine
February, 2003

This new licensing agreement was the result of a Zuffa, LLC approved assignment by the previous UFC licensee, Crave Entertainment, Inc. to TDK Mediactive, Inc.

About UFC: Tapout 2
Developed by Dream Factory, UFC: Tapout 2 is the follow up to the wildly popular UFC: Tapout. A major engine overhaul has resulted in a multitude of improvements, including improved artificial intelligence, expanded Career Mode, revamped interfaces and enhanced sound, plus many other features, such as…

• A redesigned model and animation system, producing fighter models with more points of articulation and fluid, life-like movements.

• Real-time mesh deformation, meaning when players move and flex their muscles, gamers will see their skin move and ripple.

• Over 35 real UFC fighters, the most Mixed Martial Arts brawlers in any UFC game to date, including Tito Ortiz, Chuck Liddell, B.J. Penn and Murilo Bustamante.

About TDK Mediactive, Inc.
Southern California based TDK Mediactive, Inc. is a global publisher of high quality interactive entertainment software for the PlayStation®2 computer entertainment system, PS one™ game console, Xbox™ , and the Nintendo GameCube™, Game Boy® Advance and Game Boy® Color systems. The company also publishes titles for personal computers via a co-publishing agreement with Activision Value, a subsidiary of Activision, Inc. The company's games are based on licensed and original content derived from major motion pictures, video franchises, popular literature and popular culture. TDK Mediactive has exclusive technology and content licenses with Sony Computer Entertainment America Inc., Microsoft Corporation, Nintendo of America Inc., DreamWorks SKG, Disney Interactive, Vivendi Universal Studios, Mattel, Inc., Classic Media, BKN International, DC Comics, Hallmark Entertainment Distribution LLC, BDSP Inc., The Jim Henson Company, General Motors Corporation, Infogrames Interactive, Inc., Activision, Zuffa LLC, and others.

TDK Mediactive is 73% owned by TDK USA Corp., and is part of TDK Corporation's (NYSE: TDK) global effort to expand its offerings to consumers of entertainment-oriented products. More information about TDK Mediactive and its products is available at www.tdk-mediactive.com.

This release contains forward-looking statements. These statements are subject to certain risks and uncertainties that could cause actual results to differ materially from those anticipated in the forward-looking statements. Readers should not place undue reliance on forward-looking statements, which reflect management’s view only as of the date hereof. The Company undertakes no obligation to publicly revise these forward-looking statements to reflect subsequent events or circumstance. Readers should carefully review the risk factors described in the documents the Company files from time to time with the Securities and Exchange Commission.

Xbox is a trademark of Microsoft Corporation in the United States and/or other countries.

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